Mesa doors and windows suspension symbiosis window

2022-07-22
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Yang Jun, general manager of Sichuan mesa doors and windows Co., Ltd., was interviewed by the reporter of China aluminum doors

interviewee: Yang Jun, general manager of Sichuan mesa doors and windows Co., Ltd.

suspension symbiosis & The integrated performance of window screen has been improved

China aluminum doors: previously, mesa suspension symbiosis products were launched at the Guangzhou Construction Expo, and have received a great response. Recently, mesa doors and windows zunshang and Zhishang series were grandly launched and held a new product press conference. All the contracts were signed successfully on site. What do you think are the factors for success? And introduce what scientific and technological innovations are included in the company's products

President Yang: as a professional brand enterprise of finished wood and aluminum doors and windows, mesa always adheres to the product research and development concept of "original design", and adheres to the product level development with "suspension symbiosis" and "window screen integration" as the core demands. This time, mesa's four product groups, zunshang and Zhishang, were grandly launched, which not only realized the diversified construction of mesa's product series extending up and down, but also met the diversified needs of the front-line market and increased market competitiveness. Therefore, it has received high attention and pursuit from the front-line market. Whether it is zunshang or Zhishang product group, the company's products have been greatly improved in the five properties of doors and windows. The materials used are rigorous and demanding. Accessories and glass can be equipped with intelligent products, making the products more scientific and environmental friendly, and improving the comprehensive market competitiveness of mesa products

constantly pursuing "craftsmanship spirit"

China aluminum door: mesa launched advertising platforms such as the Internet, and also filmed the CCTV discovery journey "quality" documentary. What do you want to show in the shooting? How did mesa consider such a huge investment

president Yang: mesa always adheres to the production concept of "precision manufacturing" in the business process. Every year, it customizes exclusive door and window products for tens of thousands of elites, providing people with a new lifestyle. While gaining market favor and market reputation, we are eager to use some effective media platforms to tell the story of mesa The demanding craftsman spirit of mesa and the excellent craftsman group of mesa are presented to the world in a documentary manner to show a mesa team with dreams, responsibilities and responsibilities. It is hoped that the positive and positive craftsman spirit of mesa can advocate the purification of the industry environment, effectively promote the rise of China's high-end door and window brands, shape the corporate image of China's doors and windows, and make the modest efforts of mesa people for the Chinese dream, This cooperation with CCTV "quality" is the embodiment of the efforts of mesa people to this end

"China aluminum door": mesa has carried out orderly in many aspects such as investment promotion and market development, which depends on a solid training team. Recently, mesa's 2015 annual dealer conference has been successfully concluded. What do you think is the core of the training team, and what kind of relationship should be maintained between the company team and dealers

president Yang: mesa maintains high-speed and effective growth every year, thanks to strategic positioning, team cultivation and the full support of franchisees' friends. The effective growth of mesa headquarters or franchised branch teams is the only way to keep its business evergreen. Therefore, from the beginning of its establishment, mesa has built a talent cultivation strategy. To maintain the effective replication, fission and systematization of the team, mesa must do a good job in training. Liu Chuanzhi once said: to run an enterprise is to do four things well - ① set a strategy, ② build a team, ③ do culture, and ④ do training. It can be seen that training is important for an enterprise on the road. Therefore, mesa has put forward the team training concept of "mesa business school" since 2013, selecting excellent lecturers in the headquarters and franchisees, setting up training meetings at different levels, and maintaining effective models such as headquarters training and regional patrol training, Interact with franchisees at all times, deeply understand the front-line needs, improve the operation ability of single stores, maintain the same frequency and integration of mesa people across the country, and form a team force, so as to strengthen and expand the mesa platform and realize the dream of all mesa people

green upgrading, marketing upgrading

China aluminum doors: there is no doubt that environmental protection will become the best starting point for door and window enterprises to improve product competitiveness. We are looking forward to how mesa doors and windows, which has always paid attention to environmental protection, can continue to carry out green environmental protection upgrading

president Yang: there is no doubt that the deterioration of people's living environment is a great challenge facing mankind and an opportunity for the future development of China's doors and windows. As an enterprise with responsibilities and dreams, mesa has always been advocating to improve people's living environment. Therefore, environmental friendly doors and windows are the product direction that mesa has always adhered to. We will continue to improve the environmental protection level of mesa products through the following ways: ① improve the environmental protection procurement level of upstream supply chain; ② Take the initiative to introduce foreign and domestic certification agencies and strengthen the supervision of the environmental protection of mesa products; ③ Actively develop supporting windows and doors, window breathing system and intelligent purification system, further improve the role of windows and doors system in building insulation, ventilation and air purification, reduce the dependence of buildings on high-energy electronic products, and improve people's living environment

"China aluminum door": it is reported that the "all excellent marketing center" of mesa has set sail grandly. Please introduce to us what is the starting point of the all excellent marketing center? What is the process now

general manager Yang: mesa first put forward the strategic concept of "Quanyou marketing center" in 2015. The purpose is to set a market example in the door and window industry. The company concentrates advantageous resources and "Quanyou marketing center" to work together, so that the company's marketing focus will shift from attracting investment to becoming a model market, and form a benign development by connecting points and lines. Through the clear elaboration of the headquarters in the 2015 dealer conference, through on-site investigation and communication, Ten of the first batch of Quanyou marketing centers have been identified and are currently in the process of continuous promotion

"three excellent goals" shape a model

president Yang: objectively speaking, due to the downward impact of the objective market environment, the market did not rebound significantly in 2015. Although mesa showed a growth trend, its growth rate remained only the same as last year. Therefore, we judge that the downward adjustment of the market macro environment will continue for a period of time, and during this period, mesa will continue to focus on the further research and development, improvement and effective market activities of the product system. In 2016, we will redefine the functions of the marketing system, and continue to promote the linkage marketing activities of products, Quanyou, training and brand in six core stages of the company's business process around the three Quanyou goals of "Quanyou marketing center, Quanyou Experience Hall and Quanyou team", so as to maintain the benign development of mesa and explore a road suitable for the sustainable development of mesa. China's door and window industry has huge market potential. We firmly believe that "those who share the same desire will win and those who work together will be strong". We are committed to building an industry model with the positive and energetic corporate image and spirit of mesa doors and windows. We also advocate that Chinese door and window enterprises should always focus on the future, strengthen their internal skills and follow the law of market development, so as to promote the faster and better development of China's door and window industry

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